Easily activate your audiences anywhere you need — campaign delivery, audience intelligence, data collaboration, and more. Safeguard your addressable advertising with the market leader in identity.
Easily activate your audiences anywhere you need — campaign delivery, audience intelligence, data collaboration, and more. Safeguard your addressable advertising with the market leader in identity.
Enable audience-enriched Deal IDs via leading programmatic channels & direct bought or sold campaigns
Secure efficient and effective ad placements, support A/B testing and more
Build direct connections with partners via Clean Room capabilities that power data collaboration
Unlock new revenue streams with data sales
Make the most of your investment in first-party data by connecting your CDP, data warehouse, or directly onboarded digital customer touchpoints to Lotame’s robust advertising and marketing pipes for scaled activation.
Scale omnichannel activation in advertising and social channels.
Leverage highly adopted Panorama ID (50k+ global publishers) across all screens. Supports Publisher Direct, Prebid, GAM, Amazon CxM, PubMatic, Magnite, Google ESS etc., and 100s of buying channels e.g., DSP Direct: MediaMath, Adform.
Engage customers and prospects in CTV environments with efficient and effective video inventory buying.
Address 100% of site traffic and future-proof targeting in a cookieless world.
Achieve maximum revenue in direct and programmatic channels with data-empowered inventory across all screens.
Unlock new revenue streams with flexible data-selling capabilities.
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