Bring together all your first-party data for maximum benefit. Tap into built-in analytics powered by the largest global data marketplace to inform audience segmentation, growth, and planning.
Bring together all your first-party data for maximum benefit. Tap into built-in analytics powered by the largest global data marketplace to inform audience segmentation, growth, and planning.
Break down data silos across brand touchpoints and advertising
Save time & reduce system investment with comprehensive data ingestion
Identify new dimensions of existing customers to inform personalization
Learn more about ideal target customers with overlap analysis as well as pre-, mid- and post-campaign insights
Analyze your first-party customer data to build deeper and more effective customer relationships and improve customer acquisition strategies.
Identify key demographic and behavioral attributes for data empowered marketing strategies such as customer acquisition, product launches, market and vertical expansion.
Leverage persona development, site analytics, and trend reporting for smarter planning. Build seasonal and event campaigns.
Personalize ad copy and creative. Fine-tune targeting strategy. Utilize campaign analytics and recommendations for continual optimization.
Discover and validate your unique and differentiated audiences to support your advertising strategy.
Build complex audiences and run instant reach estimates to confirm availability of highly sought-after segments.
Enhance campaign reporting with demographic, interest, and intent attributes provided to advertisers for upsells.