Data Informed Audiences

Get maximum value from your first-party data to build personas, drive audience growth, and enable data connectivity.

Expand your target audiences with scalable, trusted partner data

Drive audience growth by applying machine-learning modeling & lookalike tools

Save time and avoid large commitments to external data

Collaborate directly with data providers and media owners in a privacy-safe way


Data Sources

Tap into trusted second- and third-party data sources to enrich first-party customer data.

Marketer Use Cases

Customer Acquisition

Refine or scale your first-party data to prospect. Avoid direct data contracts or minimum commitments.

Suppression & Conquest Targeting

Reduce waste by removing existing customers. Engage your competitor’s customers to win share of market.

Lookalike Modeling

Extend the use of existing customer data to find highly similar profiles for customer acquisition.

Publisher Use Cases

Desired Audiences

Increase yield by monetizing your most valuable first-party audiences across all domains and screens. Achieve targeting requirements by expanding or refining your audience with trusted second- and third-party data.

Drive ROI

Machine learning-powered lookalike audiences extend your most valuable, sought-after, and niche first-party data.

Subscriber Acquisition

Understand and target consumers more effectively with trusted data at scale. Fuel subscription strategies with the same platform that powers your advertising solutions.