Get maximum value from your first-party data to build personas, drive audience growth, and enable data connectivity.
Get maximum value from your first-party data to build personas, drive audience growth, and enable data connectivity.
Expand and enrich your target audiences with scalable, trusted partner data
Scale audiences by applying machine-learning modeling & lookalike tools
Activate external data straight from Spherical, saving time on partner discovery
Collaborate directly with data providers and media owners in a privacy-safe way
Tap into trusted data sources to enrich first-party customer data.
Refine or scale your first-party data to prospect. Avoid direct data contracts or minimum commitments.
Reduce waste by removing existing customers. Engage your competitor’s customers to win share of market.
Extend the use of existing first-party data to find highly similar profiles for customer acquisition.
Increase yield by monetizing your most valuable first-party audiences across all domains and screens. Achieve targeting requirements by expanding or refining your audience with trusted data and permissioning to buyers via collaborations.
Machine learning-powered lookalike audiences extend your most valuable, sought-after, and niche first-party data.
Understand and target consumers more effectively with trusted data at scale. Fuel subscription strategies with the same platform that powers your advertising solutions.
