Spherical Platform

Get Data Empowered with the leading data collaboration platform.

Spherical helps digital marketers and media owners drive growth and revenue with actionable customer intelligence, data informed audiences, and identity powered activation.

See Spherical in Action

Accelerate Customer Data

Whether You Have It Or Need It

Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices. 

Actionable Customer Intelligence

Combine your known and unknown first-party data — both online and offline — to supercharge your activation and insights efforts. Tap into built-in analytics to inform data collaboration and personalization, fuel audience growth markets, and inspire smarter planning.

Data Informed Audiences

Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, data collaboration and lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. 

Identity Powered Activation

Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation, and more. Safeguard your addressable advertising and measurement needs with the market leader in identity. 

Our Connections

Interoperability is core to Lotame’s mission to create smarter, faster, and easier ways for digital marketers to innovate and grow using data. Connect with leading SSPs, DSPs, adservers, social platforms, CDPs, data warehouses, personalization and measurement platforms, clean rooms, and more.


Onboard and unify fragmented marketing and advertising data for a panoramic view of customers

Expand audiences for prospecting and monetization using machine learning, lookalike modeling & trusted data sources

Preserve activation and measurement with a proven cookieless identity spine

Ensure regional and global compliance with auditable privacy management tools